Hostess- Tastes That Take You Back

The Ask- Introduce consumers to re-live the joy of their favorite Hostess cereals from the past in all new flavors.

The Answer- Development of a 90’s themed key visual for the national program. Offering consumers a chance to relive their favorite childhood cereal while sharing new experiences. Consumers are encouraged to share their flashback picts via social media with the hashtag #PostTakesYouBack.